Pre–Opening Sales & Marketing
Prior to opening, and to ensure the success of the property, KIWI Hospitality will plug each property into our sales, marketing and public relations network around the world, driven by a local team of experts.
KIWI Hospitality will handle the following scope of pre-opening sales and marketing services:
- Develop a sales and marketing plan.
- Establish a strategy for management of all global networks.
- Source and sign commercial agreements and preferred contract agreements with main tour operators and wholesalers in key markets.
- Plan the pre-sales budget for the owner, which encompasses key strategies, activities per market covering, public relations, sales and marketing activities, trade shows, roadshows, events and travel agent training program, staffing plan and remuneration plans.
- Select the top twenty producers and develop framework for strategic agreements.
- Establish dedicated team to work on this project, manage the budget and all sales activities.
- Integrate the property into the domestic sales, marketing and public relations network.
- Recruit, manage and instruct the dedicated sales manager in charge of this project, define sales targets, control and management report systems.
- Build the property website and integrate into KIWI Hospitality’s main website. During this process, SEO (search engine optimization) and SEM (search engine marketing) services will be implemented for the website.
- Establish rate structure: published rates, internet rates, contract rates, domestic and corporate rates and affiliate rates.
- Organize product training sessions for local in-bound operators, DMC (destination marketing companies) and key tour operators.
- Organize familiarization trips for the top 200 agents and operators who are selling for the select destination.
- Establish a sales and marketing office and ensure proper staffing with contract, reservations, event management and corporate sales teams.
- Ensure that booking engine, global distribution system (GDS), online travel agencies (OTA) are up and running six months prior to opening.
- Execute branding activities to enhance the awareness of the property.
- Attend all relevant trade shows and tourism events 8 months prior to opening of the hotel/resort.